Evert Ypma is designer, researcher, and strategist on identity questions, image politics and creative innovation. He is based in Zurich and Amsterdam.

From 2005-2010 he lead CAS Corporate Design – Multiplicity & Visual Identi-ties, an international postgraduate study programme and research initiative on collective identities, corporate design and visual representation. This was based at the Institute for Design Research of the Zurich University of the Arts. Further he is educator at the Basle School of Art and Design MA programme and regular guest lecturer at international universities, expert meetings and business seminars. Evert’s focus areas are identification processes in cultural hybrid societies; representation and trust; image politics; sustainability and relational design; critical design discourses and design thinking as engine for corporate change and social innovation. He received his education at Grafisch Lyceum Zwolle; Willem de Kooning Academy (BA), Rotterdam; and Academy Post St-Joost (MA), Breda. He studied corporate identity and design management at the University of Applied Sciences Northern Switzerland. From then on Evert consults public institutions and private companies with complex identity strategy and positioning questions, such as global financial corporations, as well as local and national governments and cultural institutions.